Does Your Company Really Need Lead Generation?

Lead generation marketing pinpoints and nurtures your potential customers, nudging them along their trip down your sales funnel. Best of all, it works for all types of businesses.

Like all marketing techniques, what works for one company may not work for another. There are many different ways to generate leads with the help of various online tools, but ultimately it all comes down to capturing your potential customer’s attention – and getting hold of their details.

When you work with Impressive, we’ll develop a unique strategy to suit your business objectives, using a variety of marketing methods that will lead to your end goal: more money in the bank.


Outbound Lead Generation

There is no doubt that this type of lead generation is the most common and popular amongst all kinds of organizations. Outbound lead generation involves sending or pushing out a message to your target audience, regardless of whether they have expressed interest in your brand or not.

Outbound lead generation is aggressive in nature, and marketers need to follow pre-planned tactics to ensure that they forge genuine connections with prospects; rather than irritate them. Some common techniques of outbound lead generation include cold calling, mass messaging or emails, and display advertising.

Outbound lead generation is also referred to as ‘interruption marketing’ as it disrupts daily routines of the audience – they get to witness content during TV shows, on signboards, and while checking their email.

However, conventional sales lead generation services- like cold calling, telemarketing and spamming inboxes- don’t always succeed today.

Customers today are not likely to respond to brands or marketing campaigns that do not sound genuine and sound impersonal.

Outbound marketing, when executed with precision and authenticity, can produce good results.

Inbound Lead Generation

Inbound lead generation means the specialized creation of brand content that will drive traffic to the website and convert them to leads. The main aim of inbound lead generation is to make your brand more visible online, and ensure that it figures out top-most in search engines.

One aspect that can really make your inbound marketing efforts work is quality content. Emails, podcasts, articles, blogs, or videos can all generate interest in your product or service. This encourages existing and potential customers to take an interest in your organization and get in touch with them.

In inbound lead generation, you don’t pitch your product to your clients; rather, you take suitable efforts to motivate them to visit your website or store. You keep providing them valuable content on social media websites, email, or newsletters so that they stay hooked on to your brand and remain invested in your marketing strategy.

B2B Lead Generation

B2B offerings are generally larger ticket sizes and need a decision making authority to be reached. A range f easy and means are used to do so. From LinkedIn connections, to advertisements to tele-calls and a range of Be-found measures including SEO and Google Ads often come into play when conducting a B2B lead generation campaign. We have served a range of businesses for Business to Business Lead Generation including small niche audiences and larger decision making authorities, in India, Canada, USA, UK, UAE, Qatar, Australia, Japan, and Europe, covering more than 80+ industries and spanning 17 countries. We have an experienced team that has its expertise in online marketing and lead generation that works hand in glove with you to understand your offering, audience and then create your lead generation.

Social media in general, online marketing tools can be used to create specific lead generation campaigns based on age, demographics, gender, interests, location, marital status, or professional status. In fact, you could dig in deeper and filter a range of audiences to get a specific B2C audience. Leave that to us! Tell us and we will custom design your lead generation for you! B2C lead generation is often a specific campaign by companies who have products and services for direct consumers. This could relate to specific FMCG, or education or a certain Ecommerce offering or a professional service and it would focus on geographies and interests or age and demographics either by location as in, say, a medical clinic, or a certain audience that may want to buy or use your service while being at home, like a home delivery or a webinar or a subscription or an online course. Based on what you offer and to who, we can offer lead generation for your business, in a manner that you reach your audience and generate lead consistently.


Know your objectives to determine what your lead generation campaign strategy needs to achieve.

Understanding the nature of your business, identify your target audience and do research work to design effective lead generation campaign for your success.

Create a logical design for your lead generation campaign that is easy for users to navigate and add features to boost engagement.

Connect with the target audience across relevant channels using leading generation campaign.

Entice target audience to take action that your business is looking for to boost sales and earn profits.

Monitor the performance of your lead generation campaign to give you an idea of how the campaign has been received by the recipients.

Grow Your Business High

A growing business needs a growing customer base. With world class lead generation marketing, Impressive can deliver just that. We specialize in building and executing lead generation strategies for businesses of all sizes across all industries. Don’t leave your marketing to chance. Be smarter than your competition and start investing in tailored strategies that will reach out to your target audience and pull them into your sales funnel. Whether you’re chasing B2B clients or consumers, we’ve got the skills and expertise to generate the right leads for your company.





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Cloudedge is a marketing agency that caters to Enterprise and Technology companies across the globe to improve ROI on their marketing spend and shorten sales cycle with its market insight and demand generation services.

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